Community Investment

The Z Holdings Group considers disaster control assistance, involvement in regional communities, and support for future generations as its priority issues when solving the problems of regional communities and society. For this, we will collaborate and cooperate with stakeholders including regional communities, governments, universities, and non-government/profit organizations to achieve a prosperous society.

Figures related to community investment

FY2018 FY2019
Amount of community investment *1
JPY 2,831,445,730
JPY 2,435,405,108
Number of employees participating from Yahoo! JAPAN*2
781
1,161
Number of general participants*2
8,897,732
8,493,838
  • *1 Calculated from social contribution activity costs, social contribution donations, disaster relief donations via Yahoo! JAPAN Internet Fund Raising, and transaction value of Yell Market (the figures cover activities of Yahoo Japan Corporation (“Yahoo! JAPAN”)).
  • *2 Cumulative number of participants for the fiscal year

Breakdown of social contribution activities

Field
Ratio
Examples of initiatives
【Investment in local community】
Medium- to long-term social contribution activities aimed at solving social issues relevant to both the local community and Yahoo! JAPAN
28.3%
Local community activities at Yahoo! JAPAN office locations, 3.11 Project, aid for student volunteer activities by Yahoo Japan Foundation, etc.
【Philanthropic activities】
Social contribution through donations, or through activities that are meant for one time or for a short term
24.9%
Matching donations to emergency disaster relief fund raising
【Commercial activities】
Activities that are designed to turn profits by way of social contribution activities
46.8%
Operation of Yell Market, etc.
  • *Ratios are calculated based on the amount of community investments made, excluding donations from users through Yahoo! JAPAN Internet Fund Raising (the figures cover activities of Yahoo! JAPAN).

Assistance to disaster-affected areas

With disasters expected to become increasingly severe and frequent in the future, the Z Holdings Group finds it its responsibility as a leading company of the IT society to offer various recovery support through its online services, such as e-commerce and donation drives. In addition to these, we also carry out activities related to prevention and reduction of disasters, and provide information during disasters.

Opening of Yahoo! JAPAN Ishinomaki Recovery Base

In July 2012, Yahoo! JAPAN opened Yahoo! JAPAN Ishinomaki Recovery Base, as a hub for its disaster recovery business. Three or more employees were stationed to engage in disaster recovery in the Tohoku region. The base has since moved on from disaster recovery to regional revitalization in the Tohoku region as Yahoo! JAPAN Ishinomaki Base.

Ishinomaki Base

Launch of disaster relief fund raising

In the event of a major disaster in Japan or abroad, a special webpage dedicated to disaster relief fund raising is promptly opened on Yahoo! JAPAN Internet Fund Raising to raise funds for nonprofit organizations that carry out disaster relief activities.
For disasters that have caused large scale damage and require long-term recovery efforts such as the 2011 Great East Japan Earthquake and the 2016 Kumamoto Earthquake, dedicated pages are opened each year to provide continuous support.

Emergency support funding and matching donations for restoration and recovery support funds

Yahoo Japan Foundation is a nonprofit organization run by Yahoo! JAPAN. Matching donations* from Yahoo! JAPAN are applied to emergency support funding, which is launched in the event of a large-scale disaster, and to Saigai Fukko Mirai Bokin (Disaster Recovery Donation for the Future), which is constantly open. Through Yahoo Japan Foundation, the funds are used to help the areas and people affected by the disaster.
In particular, for the areas affected by the 2011 Great East Japan Earthquake, we continuously support 42 organizations.

  • *A scheme in which Yahoo! JAPAN matches the amount of donations made to Yahoo Japan Foundation (an upper limit is applied).

Tour de Tohoku

Tour de Tohoku is a bicycle event that has been held every year since 2013 by Yahoo! JAPAN and Kahoku Shimpo Publishing to support the restoration efforts after the Great East Japan Earthquake.
In Tour de Tohoku 2019, the seventh of the event held in 2019, a total of 3,973 riders raced through Miyagi and Fukushima Prefectures.
Inevitably, Tour de Tohoku 2020 has been cancelled due to COVID-19-related health and safety concerns. While we sincerely hope for the early end of the pandemic, we hope that the reopening of this event will create opportunities for people to visit the Tohoku region. At the same time, we will continuously work to contribute to disseminating attractions of the region and increasing the number of visitors through various initiatives, including promotion of year-round bicycle-based tourism and bicycle tourism to attract people to the region.

3.11 Project: Continuous support to areas affected by the disaster

The 3.11 Project has been held each year since 2014 to remember the areas and people affected by the Great East Japan Earthquake on March 11 with the aim of preventing the disaster from being forgotten and providing continuous support for recovery.
In 2019, Yahoo! JAPAN carried out “Search for 3.11: Searching is Supporting,” a project in which Yahoo! JAPAN donated 10 yen for every person who searched “3.11” to organizations engaged in recovery support, as well as “three charity actions,” through which anyone could easily take part in recovery support. Also, through “Preparing for Disasters,” a special feature aimed at raising awareness for disaster preparedness among users on a daily basis, we introduced services and actions undertaken by Yahoo! JAPAN to prevent, reduce, and prepare for disasters, such as push notifications on disasters sent from the Yahoo! JAPAN app and Yahoo! JAPAN Disaster Alert.

Through the 3.11 Project, we donated 88,779,798 yen to the Tohoku region and other disaster affected areas.
(Project period: March 2–March 12, 2020)

SEMA (Social Emergency Management Alliance)

SEMA is a collaborative initiative of 53 private companies and six nonprofit organizations in Japan that enables a one-stop provision of the companies’ supplies and services during a major natural disaster. Yahoo! JAPAN works as the secretariat for the initiative, and ASKUL Corporation (“ ASKUL”) provides daily necessities including drinking water and food.
SEMA prepares for disasters by putting together a list of the supplies and services of the member companies and organizations. When a major natural disaster occurs, it swiftly delivers available supplies to the affected areas based on this list.

A press conference

All Japan Disaster Prevention Test: Encouraging the acquisition of knowledge to protect oneself in case of a disaster

To encourage people to acquire knowledge that would become useful in a time of disaster that might happen someday, the All Japan Disaster Prevention Test provides questions tailored to the different stages of: occurrence of disaster; evacuation; emergency shelter; and rebuilding life.
The test has been carried out three times so far on themes such as typhoon and heavy rain, with a total of 4,112,372 persons participating.

Fisherman Japan

Yahoo! JAPAN has been supporting the activities of Fisherman Japan since its establishment in May 2014. It was founded to revitalize and solve the problems of the fishery industry, one of the major industrial pillars of the Sanriku area.

Yahoo! JAPAN’s support includes the sale of seafood on Yahoo! JAPAN Shopping and the launch of a fan club organization. In cooperation with its group companies, Yahoo! JAPAN is also engaged in a new type of fishery revitalization support based on customer relationship management (CRM).

Sales of products that support aid activities and that lead to social contribution

To sustain the supportive bond that has been woven with customers after the Great East Japan Earthquake, ASKUL continues its support initiatives, such as “ASKUL Kodomo Art Project” (ASKUL Art Project for Children) launched in 2011 to cheer up children in the affected areas, and sales of “products with donations” through which part of the revenues from sales of certain products designed for ASKUL is donated to support industrial recovery in the areas.

Support through “ASKUL Sweet” point reward program

ASKUL offers a program that allows customers to make donations to disaster-stricken areas using their ASKUL Sweet points earned from use of ASKUL services. The donation destinations include, among others, areas affected by the Great East Japan Earthquake, Kumamoto earthquakes, and heavy rain in July 2018.

Support through “daily shopping” via Web Bellmark

Customers can easily participate in supporting schools in the Tohoku region and across Japan with no additional defrayment by adding just one step to their daily shopping at LOHACO, ASKUL’s BtoC online shopping site; all they have to do is access the LOHACO site via Web Bellmark’s site and complete their daily shopping at LOHACO as usual.

Support through sales of charity goods

Charity button badges were made and sold at the ZOZOTOWN site as well as at the ZOZO CHAMPIONSHIP venue. A sum of 19,183,103 yen, collected through the tournament’s charity activities including the revenues from the sales of the button badge, was donated as relief money to the local governments of the affected areas through the Japanese Red Cross Society, and 8,209,500 yen was donated to the Society to support its ongoing aid activities for the affected areas.

Support with charity T-shirt – Disaster Support Project for Chiba Prefecture

ZOZO, Inc. launched “Disaster Support Project for Chiba Prefecture,” through which 1% of the revenue from ZOZOTOWN between September 15 and September 20 and all the revenues from sales of the “Let’s Start Today” T-shirt were donated to Chiba Prefecture that had been severely affected by 2019 Typhoon No.19.

Involvement in regional communities

The Z Holdings Group considers it important to contribute to the society through its Internet service business and e-commerce business provided across Japan.
As a member of regional communities, which are the foundation of corporate activity, and together with our stakeholders, we will provide a wide range of support by leveraging our personnel and IT technology resources, to respect the regions’ traditions and culture and pass them on to the next generation. By doing so, we will aim to achieve a prosperous society.

Natural environment protection
  • Collection of plastic marine debris
  • Management of biotope to protect and restore biodiversity
  • Cleanup activities around our offices/logistics centers
Support to the future generation and education using IT
  • Internet classes for elementary school children
  • Security lectures at Kyushu University
  • Support for initiatives to solve regional problems by using data
Local communities, society
  • Efforts to create communities with the local residents.
  • VR experience events
  • Support for extracurricular activities on programming at junior high schools
  • Volunteers at marathon events
  • Traffic control volunteers at events held by local shopping districts.
State of the local contribution activity( left:The state that participates in a festival, right:State of the VR experience)

Yell Market: Sending cheers across Japan through products

Yell Market only sells products that are strictly selected by Yahoo! JAPAN staff based on criteria such as organic products, products that provide job opportunities for people with disabilities, environmentally-friendly products, “Eco Mark” labeled products, traditional crafts, local specialties, and disaster relief products.

In December 2011, Yahoo! JAPAN launched the “Recovery Department Store (now Yell Market)” to publicize and sell nationwide through online shopping products whose sales routes were lost due to the Great East Japan Earthquake. The platform was renewed in October 2018 as a shopping medium supporting ethical products that give consideration to people, society, local areas, and the environment.

Initiatives in Chiba City

ZOZO, Inc., which has long been based in Chiba City, is engaged in various sponsorship activities, working closely with people in the community to contribute to the development of the city, and also has an allowance system for employees living in the designated areas of the city. In addition, based on a comprehensive agreement signed with Chiba City and Chiba University, the company collaborates with these parties to bring their resources and know-how together for the development of the city with a vision for the future.

Supporting the next generation

Yahoo! JAPAN in the Z Holdings Group carries out various initiatives including Yahoo! JAPAN Kids and literacy education to ensure safety and security in children’s use of the Internet.
Furthermore, we believe it is necessary for the continuance of our business to develop human resources that can understand and use IT.
Through technology events such as Hack Kids and Hack U, we support the development of personnel who can actively use IT.

Yahoo! JAPAN Kids

We provide Yahoo! JAPAN Kids, a portal site for children to enjoy using the Internet safely.
We aim to promote the proper use of the Internet and to help expand the future possibilities of children by encouraging the use of the portal site at classrooms and at home.

Hack Kids: A hands-on programming event for elementary school children

In response to the new elementary school curriculum that mandated programming education from April 2020, Yahoo! JAPAN ran a series of hands-on programming events named “Hack Kids” from April 2017 to December 2019, aimed at eliminating the regional disparities in programming education opportunities.
To allow children across Japan see and try programming easily without geographical constraints, some of the programs provided at Hack Kids events have been put together as learning content and uploaded to the Yahoo! JAPAN Kids website.
We will continue these and other programs to provide opportunities for children across Japan to experience the joy of programming and broaden their options for the future.
Hack Kids has been held in 12 locations across the country and has been participated by a total of 718 elementary school children.

Hack U: An event for students

With the aim of developing next-generation IT creators, we hold Hack U, a development event for students.
The event is designed for students of elementary school and above, and employees of Yahoo! JAPAN offer support to ideas conceived by the students and give advice on how to realize the ideas.
In addition to events held at schools, ten events were held in fiscal 2019 in five cities (Sendai, Tokyo, Nagoya, Osaka, and Fukuoka). A total of 768 students participated.
From fiscal 2019, we also hold workshops for beginners, in the hope of providing young people with an opportunity to take an interest in IT creator jobs.

Lectures on online safety to protect children

Yahoo! JAPAN’s Hachinohe Center works closely with the Public Affairs Division to carry out an online safety project to protect children through the Hachinohe IT/Telemarketing Future Creation Conference.
In this project, employees of each member company who are qualified as an SIA-certified instructor carry out activities such as dispatching lecturers to encourage adults who protect and raise children in the community to think about the rapidly changing problems of the Internet. In May 2019, the Conference entered into an agreement with the Aomori Prefectural Police. Four lecturers, including an employee of Yahoo! JAPAN, are currently working to expand the range of activities under the delegation of a special cyber volunteer.
Ten lectures were held in fiscal 2019, participated by approximately 1,140 people.

Dispatching Internet seminar lecturers to Yokohama Family Court

Yahoo! JAPAN sends lecturers to the seminar provided by the Yokohama Family Court for juvenile offenders and their guardians, “Risks and appropriate use of SNS.” The seminar aims to engage both parents and children to think and learn about the characteristics of the Internet as well as implications of posting/diffusing information.
Recently, SNS-related crimes are especially increasing among Internet-related juvenile crimes. The seminar places its emphasis on broadening the future possibilities of the youth, and teaches the juveniles who unfortunately used the Internet in a wrong way and became perpetrators, and their guardians, to not simply stay away from the Internet because it is harmful, but to use it as a tool on the basis of understanding its characteristics.

Company visits

As hands-on learning in career-oriented education, we have been receiving company visits from junior high schools and high schools across the nation since 2007. We have received a total of approximately 7,700 students from 770 schools so far (as of end of March 2020).
We aim to provide a company visit that changes the image of working, as an effort to solve the social problem of improving the work awareness among the youth.
At the same time, we anticipate that our initiative in encouraging students to become familiar with and understand the Internet industry will offer an opportunity for future career choices and lead to the birth of many IT personnel.

IT Personnel Development Project: Raising awareness and broadening options for the future generations living in the digital society

Yahoo! JAPAN uses its strengths in IT to offer an active-learning education program mainly to high schools nationwide, and assigns its employees as lecturers.
The program aims to encourage students to think on their own about how they will live in the increasingly advanced digital society.
Topics covered in learning materials include online sales and digital marketing, among others. By having students think about these themes and at the same time learn independence, collaboration, diverse values and ways of thinking, the program provides an opportunity for the young people to think about the necessities in the future society.

Security lectures at Kyushu University

Yahoo! JAPAN is engaged in the promotion of IT education and human resource development in cooperation with educational institutions. As part of the initiative, it has been offering lectures on security at Kyushu University since 2016.

The lectures include topics related to the trend of the times, such as cryptocurrency and blockchain, in an effort to make the lectures more interesting to the attendees.
Furthermore, Yahoo! JAPAN provides opportunities for the attendees to think about security as their own problem by offering them actual security-related experiences such as showing how to actually hack during the lecture.

Yahoo Japan Foundation: Matching donations to the Internet Mirai Fund

Yahoo Japan Foundation supports ideas and initiatives that make the impossible possible by taking advantage of the Internet and IT to improve the efficiency of simple tasks and resolve the digital divide. It carries out matching donations* where Yahoo! JAPAN matches the donations from users.
In fiscal 2017 and 2018, the Foundation offered support to NPOs that are engaged in activities that support children using the power of IT.

Recipients of the support
Fiscal 2017: 3keys “Mex”
Fiscal 2018: YSC Global School “NICO | Japanese × Children Project”

  • *A scheme in which Yahoo! JAPAN matches the amount of donations paid to the account of Yahoo Japan Foundation (an upper limit is applied).

Sponsorship of SDGs for School

To assist in the spread of SDGs, Yahoo! JAPAN has been sponsoring SDGs for School, one of the activities of General Incorporated Association Think the Earth, since 2018. SDGs for School is a project that supports teachers and students who practice education to create a sustainable society.

In May 2018, “Mirai wo Kaeru Mokuhyo (Goals that change the future): SDGs Idea Book”, a visual book that enables everyone from children to adults to enjoy learning about SDGs, was published and distributed for free to elementary and junior high schools across Japan.

Yahoo! JAPAN will continue to support activities that offer opportunities for future generations to learn about and deepen their knowledge of SDGs.

SDGs for School logo