Basic Policy

The Z Holdings Group, comprised of Z Holdings Corporation and its consolidated subsidiaries and affiliates, strives to fulfill its social responsibilities and aims for a continuous social and environmental development, while maintaining open dialogues with our stakeholders.

Charter of Corporate Behavior

For information on our Charter of Corporate Behavior, please click here.

Respect for Basic Human Rights

The Z Holdings Group works to maintain a safe and secure working environment, with initiatives conducted in respect of human rights and individualities. Fortification of our human rights standards is currently being considered.

Promotion Structure

CSR and the Four UPDATEs are promoted through the following structure.

This is a CSR promotion system.The Social Responsibility Promotion Headquarters promotes measures in cooperation with the relevant departments of each measure.The status of activities is then reported to the CEO and directors through the CSR Promotion Committee, which is managed by the Corporate Group Manager of the Managing Executive Officer and the Corporate Officer of Social Responsibility Promotion.
  • ZHD: Z Holdings Corporation

Materiality for The Z Holdings Group

The Z Holdings Group continuously collects expectations, requests and opinions from our valued stakeholders. The expectations of our service users, clients and suppliers are gathered through surveys and interviews. In addition, we are actively working to grasp expectations from industry groups and NGOs through regular meetings and interviews. The views from our existing shareholders and other investors are collected through shareholders’ meetings, engagement meetings and evaluation data on our company. By reflecting these stakeholders’ expectations and also taking into consideration our own internal analysis, GRI standards and major ESG evaluation, we have organized our activities in light of social requests and have extracted items that have material importance for both our valued stakeholders and the Z Holdings Group. At the same time, we also examined which areas of SDGs we can contribute to by leveraging our strengths.

 This is a materiality chart of the Z Holdings Group. Items that are important to both stakeholders and the Company have been identified. We believe that it is important to solve social issues through IT, to support disaster recovery and reconstruction, to contribute by utilizing data, to provide data security and network reliability. In addition, we believe that health management and the satisfaction of employees, support for future generations, sustainable production and consumption, and response to climate change are also important.
(*) The numbers and colors in the matrix coincide with the 17 SDG icons.
Materiality Description

Overall Picture of CSR, Materiality, and Our Four UPDATEs

While identifying the materiality issues of the Z Holdings Group, we redefined the areas where we need to focus on as the "Four UPDATEs."

Overall Picture of CSR, and Our Four UPDATEs

The Z Holdings Group will continue to contribute to the development of a sound and healthy IT society, an essential social infrastructure, to make the world more prosperous and convenient. A robust security system is crucial in developing an IT society. We will contribute to the advancement of security technology, and for our services, we will protect our customers' information from leaks, provide services 24 hours a day, 365 days a year and ensure that the content is protected from destruction and falsification. (# 1 Developing an IT Society) In addition, as a company that leads the IT society, we will focus our efforts in responding to various natural disasters which are expected to increase both in intensity and frequency in the future. More specifically, we will provide information on disaster prevention and mitigation before disasters strike, as well as real-time information during disasters. We will do our utmost to provide post–disaster reconstruction relief and assistance to solve other social issues. (#2 Supporting Disaster Relief and Social Issues)

On the other hand, we cannot deny that a more prosperous and convenient IT society may widen the gap between those who have access to technologies and those who don't. It may also bring about major transformations to society where adapting becomes difficult. In such a society we aspire to see that nobody gets left behind, that all persons regardless of their status will be treated with dignity and respect, so that each individual can work with enthusiasm and maximize their performance. (#3 Building a Society Where Everybody Can Play an Active Role) Also, the society we are aspiring to become must not deplete natural resources or be achieved at the expense of something else. Yahoo! JAPAN will work to ensure that we can pass on a society that is sustainable to our children and future generations. (#4 Working toward a Sustainable Society)

CSR Materiality Issues and Numerical Targets, Contribution to the SDGs

We have classified materiality issues into four UPDATE areas where we would like to put our strength behind, and set mid-term goals for each issue. The specific examples noted below are the those for Yahoo! JAPAN.

#1 Developing an IT Society

We promote various measures in order to achieve a safe and secure IT society, such as the use of password-less logins to prevent unauthorized access by malicious third parties. As for information security, we take company-wide initiatives to prevent information leaks, service stoppage, and loss/fabrication of data and contents as well as to prevent material incidents. We take special care when handling highly confidential information.

Issues Data security and network reliability
Mid-Term Goals Goal 1

  • By FY2020: 30 million password-less login users per month
Goal 2
Maintain zero material incidents(*) in the following three fields:

  • Leakage of personal information
  • Telecommunication service
  • Financial service

(*)Incidents that occurred within the business activities of the Z Holdings Japan Group, which require reports to regulatory authorities

Results FY2017: 1,969,161
FY2018: 9,603,714
FY2016:11
FY2017:10
FY2018:14 (*)

(*) From FY2018, includes incidents that occurred in PayPay Corporation

Examples
  • Password-less login and other security initiatives
  • Practical training against cyber attacks
  • Yahoo! JAPAN Smartphone Security
  • Yahoo! JAPAN Security Center
  • Spam protection
Contribution to the SDGs
sdg icon #9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
9.1 Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all

#2 Supporting Disaster Relief and Social Issues

We are committed to carrying out disaster relief initiatives and to solving social issues with information technology. We conclude alliances with local authorities aimed at providing timely disaster information to residents when disasters strike. In addition, we will also support projects that solve various social issues such as disaster reconstruction, poverty and environmental issues by collecting donations.

Issues Disaster support measures and solving social issues
Mid-Term Goals Goal 1

  • Cover 90% of the population by FY2025: Conclude disaster alliance agreements with local municipalities(*)

(*) Local municipalities refer to cities, wards, towns and villages

Goal 2

  • By FY2028: 10 million donations annually through Yahoo! JAPAN Internet Fund Raising
Results FY2016: 54.5%
FY2017: 58.3%
FY2018: 66.3%
FY2016: 1,584,075
FY2017: 1,624,966
FY2018: 2,804,457
Examples
  • Disaster alliance
  • Yahoo! JAPAN Weather & Disaster
  • Yahoo! JAPAN Disaster Alert
  • Tour de Tohoku support
  • Collaboration with Fisherman Japan
  • Yell Market
  • Social Emergency Management Alliance (SEMA)
  • Search for 3.11
  • Yahoo! JAPAN Internet Fund Raising
  • Yahoo Japan Foundation
Contribution to the SDGs
sdg icon #11 SUSTAINABLE CITIES AND COMMUNITIES
11.5 By 2030, significantly reduce the number of deaths and the number of people affected and substantially decrease the direct economic losses relative to global gross domestic product caused by disasters, including water-related disasters, with a focus on protecting the poor and people in vulnerable situations
sdg icon #17 PARTNERSHIPS FOR THE GOALS
17.17 Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships

#3 Building a Society Where Everyone Can Play an Active Role

We aim to create a company and a society where people from all walks of life can actively participate making full use of their strengths. Online information should be equally accessible to all users including the elderly and persons with disabilities. The Z Holdings Group will work first on lifeline-related services which can involve life and death situations.
In addition, we will continue to implement workstyle programs for our employees to allow them to work at various stages in their life, such as during child raising, nursing, and career changes.

Issues Realization of a company and society where diversity is respected and performance is maximized
Mid-Term Goals Goal 1

  • By FY2025: In terms of service accessibility, several lifeline related services will be partially compliant with Level A of JIS X 8341-3:2016 (*)

(*) Official name for JIS X 8341-3:2016: Guidelines for Older Persons and Persons with Disabilities – Information and Communications Equipment, Software, and Services – Part 3: Web Content

Goal 2

  • Full implementation of the following diversity measures by 2025:
  • Project to support working women
  • Round table talks on nursing and work
  • Meetings where management directly answers employees’ questions.
  • Projects to support balancing of child raising and work
  • Promotion for sabbatical leave

(*) These measures have been notified to the Ministry of Health, Labour and Welfare as “Action Plan for Promoting the Participation of Women in the Workplace”.

Results FY2016: n.a.
FY2017: n.a.
FY2018:

  • ”Audible Election” complied with Level A of JIS X 8341-3:2016
    Other results not in response to JIS;
  • Conducted visibility test of weather map by low-vision users when renewing Yahoo! JAPAN Weather & Disaster;
  • Secured visibility of Yahoo! JAPAN Finance app
FY2016: 100%
FY2017: 100%
FY2018: 100%
Examples
  • Program for athletes with disabilities
  • Audible elections
  • Co-hosting of one of Japan’s largest accessibility conference
  • Sponsorship of “Global Accessibility Awareness Day”
  • “Potential hiring”
  • Promotion of healthy management
  • Basic policy on diversity
  • Woman PJ (women’s workplace participation)
  • Rainbow project
  • Supporting employee diversity
  • Sponsorship of “MASHING UP”
  • In-house nursery “Hutte”
Contribution to the SDGs
sdg icon #5 GENDER EQUALITY
5.5 Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
sdg icon #8 DECENT WORK AND ECONOMIC GROWTH
8.5 By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value

#4 Working toward a Sustainable Society

A healthy global environment is a premise to peoples’ lives and society, and we cannot develop an IT society without it. Electricity, which is the most consumed form of energy in our business, still emits a vast amount of greenhouse gases during the process of power generation and continues to affect climate change. We are committed to the realization of a sustainable society by reducing our greenhouse gas emissions while also implementing our environmental measures both inside and outside our company.

Issues Responding to climate change
Mid-Term Goals Goal 1

  • By FY2028: reduce CO2 emissions per revenue by 50% from FY2008 levels
Results FY2017: reduced by 30.4%
FY2018: reduced by 37.7%
Examples
  • Next generation datacenter
  • Introduction of renewable energy
  • Serving Blue Seafood at Company restaurants
  • Support for carbon offset campaigns at national parks
  • Cultivation of firefly habitats in biotopes
  • Green500 supercomputer
  • Eco-friendly company initiatives
  • ecohai
Contribution to the SDGs
sdg icon #12 RESPONSIBLE CONSUMPTION & PRODUCTION
12.5 By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
sdg icon #13 CLIMATE ACTION
13.2 Integrate climate change measures into national policies, strategies and planning

Communication with Stakeholders

Stakeholders Communication methods and content Reflecting on our goals/ corporate activities
Users
  • Establish a contact point (e.g. inquiry forms for each service)
  • Conduct user surveys and hold supporters’ club
  • Collect information through various websites and social networking service pages
  • Post corporate information and business results on our official websites and social networking service pages
  • Enhance customer service
  • Continually improve services
Shareholders and other investors
  • Annual general meetings of shareholders
  • Financial results briefings
  • Dialogues with Japanese and overseas institutional investors
  • Publish IR reports
  • Issue Integrated Report
  • Provide timely, accurate information on such topics as business operating conditions
  • Enhance quality of corporate management through constructive dialogues
Partners
  • Maintain daily communication through transactions
  • Hold conferences, training sessions, and other events with advertisers, content providers, e-commerce store operators, and other partners
  • Conduct periodic surveys
  • Strengthen relationships based on mutual trust
Employees
  • Employee awareness surveys
  • Compliance Hotline (internal reporting system)
  • Harassment Hotline
  • Intranet-based information dissemination
  • Active implementation of internal projects
  • Informal gatherings of former Company employees
  • Improve workspace and work culture
  • Plan and evaluate labor and human resources policies
  • Respect the human rights and individuality of each employee
Regions and society
  • Participate in joint public-private sector projects
  • Participate in economic and Internet industry organizations
  • Collaborate with law enforcement and investigative bodies
  • Cooperate in regional contribution activities and events at each business location
  • Corporate fellowships (Outsource company personnel to governmental agencies/ministries, local municipal offices)
  • Cooperate with NPOs/NGOs
  • Participate actively in regional communities
  • Propose measures to invigorate the entire Japanese economy and Internet industry
  • Leverage state-of-the-art information technologies to identify and solve social problems
The next generation
  • Provide Yahoo! JAPAN Kids service
  • Collaborate with educational organizations for children’s educational measure
  • Conduct Hack Kids, Yahoo! JAPAN MeetUP, etc.
  • Organize SID Japan(*), conduct workshops at international conferences

(*) SID (Safer Internet Day): A day in which stakeholders around the world conduct awareness-raising activities toward the safer use of Internet

  • Increase appropriate Internet access points to children and raise awareness both inside and outside the Company
  • Offer initiatives for next-generation Internet-based society